Website Optimization That Pays for Itself
Most "website optimization" agencies sell you a 50-page audit and disappear. We do the actual work: speed your site up, fix the technical SEO Google's been quietly penalizing you for, lift conversion rate on the pages that matter, and make the site accessible so you're not one ADA lawsuit away from a six-figure problem. Every fix gets measured before and after so you can see exactly what changed.
Speed & Core Web Vitals
Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift — the three numbers Google watches. We optimize images, defer JS, lazy-load below-fold content, and trim CSS until your PageSpeed score actually clears 90 on mobile.
Technical SEO Fixes
Crawl errors, broken redirects, duplicate content, orphaned pages, missing schema, sitemap problems, robots.txt issues. The kind of "silent" technical debt that holds rankings back without anyone noticing.
Conversion Rate Optimization
Heat-map analysis, scroll-depth tracking, form-field auditing, A/B test setup. We find the spots where visitors are leaving and fix the friction — usually with smaller tweaks than full redesigns.
Accessibility (WCAG 2.1 AA)
Color contrast, alt text coverage, keyboard navigation, ARIA labels, form-label associations. The fixes that protect you legally — AND improve usability for every visitor, not just those using screen readers.
Mobile Usability Audit
Tap target spacing, viewport configuration, font sizing, mobile-specific load times. 57% of traffic is mobile — but most sites are still optimized desktop-first. We flip that priority.
Analytics & Tracking Audit
GA4 setup, GTM containers, conversion events, server-side tracking, UTM frameworks. Optimization without measurement is guessing. We make sure your tracking is clean before recommending changes.
Need broader on-page SEO? See On-Page SEO Services →
Every 1-Second Delay Cuts Conversions ~7%
Amazon famously calculated that every 100ms of latency cost them 1% in sales. Most small business sites load in 6–8 seconds on mobile — that's the equivalent of leaving half your conversions on the table every single day.
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Sites Optimized
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Years Experience
Measure First. Then Fix. Then Re-Measure.
We don't recommend optimization without proof it's the right optimization. Every engagement is bracketed by before/after measurement.
Full Site Audit
Speed scores, technical SEO crawl, accessibility scan, analytics audit, conversion-funnel analysis. Output: a prioritized punch list with estimated impact per item.
Quick Wins
Image compression, lazy-loading, font display swap, schema fixes, broken-redirect cleanup. The fixes that take a day and move metrics measurably — done first.
Deep Optimization
JavaScript splitting, CSS purging, third-party script audit, conversion-page redesigns, A/B tests on key forms. The longer-running improvements that need a few weeks of measurement.
Monitor & Iterate
Monthly performance reports — speed, rankings, conversions, traffic — with the next priority backlog ready to go. Optimization isn't one-and-done; it's a quarterly cadence.
Looking at full web design? Explore Web Design Services →
Ready to Find Out What's Slowing You Down?
Send us your URL. We'll run a full speed + SEO + accessibility audit and send back a written report with the top 5 highest-impact fixes — free, no obligation, no upsell pressure.