Owning an ecommerce store in New York means you’re competing against virtually everyone. If you’re spending your money on ads, you need to ensure you are doing everything to maximize every dollar you spend. You can achieve this by conducting an ecommerce PPC audit. The best way to think of an audit is as a ‘health check’ for your ad campaigns. In this guide, we will be discussing exactly what an ecommerce PPC audit is, how to do it, and why your website design is a significant contributing factor to achieving better results. 

What Does an Ecommerce PPC Audit Mean? 

In its true sense, an ecommerce PPC (Pay-Per-Click) audit is a thorough examination of your ecommerce advertising campaigns with the goal of understanding what ads are successful, what ads are simply wasting dollars, and what things you can change to improve performance ad performance. Although you may work with Google Ads, Bing, or ads on social media, a well-executed auditor of your PPC will inform you where you are spending too much money, and where you can achieve better conversions. 

Why do Ecommerce Businesses need PPC Audits?

If you are in ecommerce, the most significant drivers of your sales are your PPC campaigns. A PPC audit:

  • Identifies underperforming keywords
  • Detects wasted ad spend
  • Improves Quality Score
  • Enhances targeting
  • Boosts ROI (Return on Investment)

Essential Factors for Auditing Ecommerce PPC Campaigns 

1. Campaign Structure Audit 

Is your campaign structure or ad group organization aligned based on product lines or a specific goal? Poor structures result in messy data and wasted money. 

2. Keyword Audit 

Which keywords lead to conversions, and which simply cost you? Look at clicks, impressions, CTR (click through rate) and Conversion Rate. 

3. Ad Copy Audit 

Does your ad copy fit your audience? Not black and white. Split test headlines and descriptions to learn what is working and what is not. 

4. Landing Page Audit 

If you are driving traffic to a slow, or completely irrelevant page, you probably shouldn’t expect exceptional engagement and performance outcomes. As a best practice, make sure each ad drives the user to a highly relevant, fast loading product, or catalogue page. 

5. Conversion Tracking Audit 

Is it true that you aren’t actually tracking conversions if this section of the PPC audit wasn’t completed from the onset? The only thing worse than bad data is missing data! 

6. Budget Audit 

Are you allocating a budget to higher converting campaigns? I suggest rebalancing based on leads, conversions, revenue or ROI.

7. Device & Location Audit 

Are your ads showing up on the appropriate devices and locations? Tweak the campaign settings until you can achieve better outcomes.

Best Ecommerce PPC Audit Company in New York

Finding the best ecommerce PPC audit service can be critical. At MIS Services INC, we are a trusted ecommerce PPC campaigns audit for companies in New York and Long Island .Our experts :

  • Conduct thorough audits
  • Develop comprehensive reports
  • Provide actionable recommendations
  • Improve ad performance without increasing ad budget

Ecommerce Website Design in New York

If your website isn’t ready, even the best possible ads aren’t going to work. A professionally designed ecommerce website ensures that users stay onsite, buy and stay loyal. Here are things to consider:

1. Mobile Friendly Design

Most shoppers use a phone. Your ecommerce website must look great on all devices. 

2. Fast Load Speed

Slow sites = lost sales. Optimize images, use caching, choose fast hosting.

3. User Friendly Navigation

Make it easy for users to find what they need with clear menus, and a search functionality.

4. Secure Checkout Experience

We all want to feel secure while shopping online. Use SSL security, offer various ways to pay and make the checkout process easy.

5. SEO Optimized Pages

Good ecommerce web design should have strong SEO elements built into the site: clean code, keywords, alt tags, quick page speed.

Ecommerce Website Design Firm in Long Island

Are you searching for a trusted ecommerce website design firm in Long Island? MIS Services INC designs custom ecommerce stores that stand out and convert. Everything from a brand new ecommerce store to a refreshing of an existing site, we do it all:

  • Custom Shopify, WooCommerce, or Magento builds
  • SEO optimized product pages
  • Mobile friendly responsive designs
  • Take into account your PPC campaigns

How to perform an ecommerce PPC audit (step by step):

  • Export campaign data from your PPC tools (e.g. Google Ads)
  • Review KPIs such as (CPC, CTR, conversion rate, Quality Score)
  • Determine your top performers and shift revenue towards them
  • Pause or fix low performers that are not up to standard
  • Audit your ad extensions to make sure you are using up all the ad real estate available
  • Audit your competitors, ie: what keywords or ads are they using?
  • Compile report and create a 30-day action item list.

End Note: PPC + Design = Ecommerce Success

For ecommerce success in general, PPC and design must be used together. If you’re constantly auditing your PPC and spending money on high quality web design you’ll all see improved results, more sales, and more effective growth.

MIS Services INC offers full ecommerce solutions such as pay per click audits and website design to businesses in New York and Long Island. Let us build your web success together. 

Ready to start? Click here today to request a complimentary ecommerce audit and design consultation!